Kihei real estate is located oceanfront or mountain side of an eight-mile road, known as South Kihei Road, stretching parallel to the Pacific ocean from Sugar Beach in the north to Keawakapu Beach in the south. Kihei's zip code is HI 96753 and includes Wailea and Makena, as well as Maui Meadows. However, from a real estate point of view, Wailea and Makena are somewhat separated. While ocean views are very important, Kihei real estate values generally rise the further south you get and the closer you are located to the beach.

Kihei is the 'Gold Coast' of Maui. The Cove Beach Park, a great spot for standup paddling and surfing, seems to divide the town into North Kihei and South Kihei. To fully understand the market for Kihei condos and Kihei homes, it's best to take the time and drive through the different neighborhoods. Kihei real estate spans from 'fixer-upper' projects to modern ventures, embracing the latest materials and styles.

Kihei condos are often zoned as vacation rentals. The most famous locations are in the vicinity of Kamaole Beach Park, close to Wailea and Makena. South Kihei has six oceanfront Kihei condos, all of which can be rented. Kihei homes are only oceanfront on Uluniu Road, Halama Street and Ilili Road. There are a couple of properties located beachfront on South Kihei Road across the Maui Coast Hotel, including the nearly three dozen Kihei homes on world-famous Keawakapu Beach, often wrongly considered to be part of Wailea.